• What Is It?

    The Advanced Business Negotiation Academy is a 6-week online course with downloadable workbooks, live business negotiation simulations, weekly Q&A calls and a community of business negotiators. It shows you how to be a world class business negotiator.

  • Who Is It For?

    The Advanced Business Negotiation Academy is for anyone in the business world including executives, salespeople, corporate procurement and small business owners. It doesn't matter how much sales or business experience you have. You do not need any previous training.

  • Where Does It Happen?

    The Advanced Business Negotiation Academy course is online and consists of training videos, business negotiation simulations, exercises, tools, live Q&A calls and a private community. You complete it online, in your own time.

  • How Does It Work?

    You watch the videos, complete the action items & simulations, use the provided tools and templates. Ask questions in the private community group or on the live Q&A calls, follow the process, and get results.

  • When Does It Start?

    The Advanced Business Negotiation Academy is an online course, it starts the moment you enroll. You can complete it in your own time and work through it as fast or slow as you wish. You get lifetime access.

  • Why Does It Exist?

    We created The Advabced Business Negotiation Academy because there was nothing that showed business professionals how to confidently negotiate strategically AND tactically rather than pitching features and benefits at prospects or presenting evidence to counterparts in the hope that they would be convinced by the facts. We filled that void, and in extreme detail.

Here's How It Works

To equip yourself with elite level business negotiation skills, content is not enough, you need an immersive environment. The Advanced Business Negotiation Academy provides proven process, extreme personal awareness, community and expert mentorship.

  • Proven Process

    We turned the guesswork of becoming a world class business negotiator into a science. Follow practical step- by-step instructions that are proven to work and track your progress using reliable frameworks.

  • Business Negotiation Community

    It's hard to change your life & results surrounded by the same people. Join an active community of business negotiators, collaborate, get help, practice negotiation calls, make friends and have fun.

  • Personal Awareness

    Discover who you are, interests, biases, habits, behavior patterns. Learn about your default approaches to business negotiations. Reprogram yourself for high performance business negotiation.

  • Expert Mentorship

    No matter how good the training is, you'll always have questions. Get 24/7 access to business negotiation experts in our private community group, weekly livestream Q&A's and email.

  • Constant Improvement

    Your training materials and contents are constantly updated to make sure that they are relevant to the challenges that you face due to the macro environment (COVID-19 etc.). No outdated methodologies from days of past.

  • Cross Industry Application

    Business negotiation is first and foremost a people skill. Our methods and frameworks are proven in almost every major industry. As long as people are involved in the negotiation process we've got you covered.

'Dangerous' Business Negotiation

  • Discover your business negotiation strengths & weaknesses.
  • Learn how buyers think & reach decisions.
  • Develop ridiculous levels of deal making confidence.
  • Become a business negotiation coach.
  • Go toe to toe with the toughest buyers & executives.
  • Out negotiate professional corporate procurement.
  • Out negotiate sole vendors.
  • Close deals without being 'salesy' or 'sleazy'.
  • Negotiate effectively using any form of interaction (email, messaging, conference calls, video calls, in person etc.).
  • Easily deal with high value, complex deals with multiple stakeholders.
  • Create an organizational sales negotiation capability for your business or team.
  • Evolve cutting edge persuasion skills.
  • Fortune 500 proven, mega deal tested business negotiation process.

Course curriculum

  • 1
    WELCOME TO THE ADVANCED BUSINESS NEGOTIATION ACADEMY
    • A Message From Jan Potgieter
    • How This Program Works
    • Joining The Community
    • Weekly Q & A Calls
    • Course Schedule
  • 2
    WEEK ONE: HIGH PERFORMANCE BUSINESS NEGOTIATION FOUNDATIONS
    • Introduction
    • Business Negotiation Capability Survey
    • Complete Your Individual Negotiation Preference Profiles
    • Practical Exercise: 1 on 1 Negotiation Simulation
    • 1 on 1 Negotiation Simulation Debrief
    • Six Characteristics Of Elite Level Negotiators
    • Six Characteristics Of Elite Level Negotiators Worksheet
    • Negotiation Skills Assessment One
  • 3
    WEEK TWO: A NEW NEGOTIATION PARADIGM
    • Introduction
    • Human Nature & Business Negotiation
    • Understanding Your Communication Preferences Profile
    • Communication Preferences Profile Assignment
    • Business Negotiation Strategy - Your TKI Profile Debriefed
    • 1 on 1 Recorded Negotiation Simulation
    • 1 on 1 Recorded Negotiation Simulation Debriefing Exercise
    • The Business Negotiation Preparation Toolkit
    • Negotiation Skills Assessment Two
  • 4
    WEEK THREE: NEGOTIATING BY DESIGN
    • Introduction
    • Setting Deal Objectives
    • Business Negotiation Tactics
    • 1 on 1 Negotiation Simulation Exercise
    • Formula X Simulation Debrief - Part I - Survey
    • Formula X Simulation Debrief Part II - Preparation Check List
    • Negotiation Skills Assessment Three
  • 5
    WEEK FOUR: CRAFTING A HIGH PERFORMANCE BUSINESS NEGOTIATION PROCESS
    • Introduction
    • The Negotiation Process
    • Business Negotiation Scripts
    • Business Negotiation Questioning Best Practices
    • The Negotiation Preparation Check List
    • Real Life Negotiation Assignment Brief
    • Real Life Negotiation Assignment Debrief
    • Negotiation Skills Assessment Four
  • 6
    WEEK FIVE: LEVERAGING RELATIONSHIPS FOR LONG TERM GAIN
    • Introduction
    • Negotiation Climate
    • Remote Business Negotiation Best Practices
    • Cross Cultural Negotiation
    • The Art & Science Of Persuasion
    • Recorded 1 on 1 Negotiation Simulation
    • Recorded 1 on 1 Negotiation Simulation Debrief
    • Negotiation Skills Assessment Five
  • 7
    WEEK SIX: ENTRENCHING A HIGH PERFORMANCE BUSINESS NEGOTIATION CAPABILITY
    • Introduction
    • Final Recorded 1 on 1 Negotiation Simulation Exercise
    • Final Negotiation Simulation Debriefing Survey
    • Final Negotiation Skills Assessment